Uploaded January 2026 | Updated September 2026, 2 weeks ago
“You have to go where your viewers are,” says Free Live Sports President Cathy Rasenberger, arguing that sports leagues and broadcasters need to adapt to the ways Gen Z viewers consume content—short-form, social, athlete-centric storylines—if they want to engage and retain younger audiences audience in this discussion with MTech Sport’s Matt Stagg, Play Anywhere CSO Pete Scott, and Hub Entertainment Research Principal Jon Giegengack from Streaming Media Connect December.
“You have to go where your viewers are,” says Free Live Sports President Cathy Rasenberger, arguing that sports leagues and broadcasters need to adapt to the ways Gen Z viewers consume content—short-form, social, athlete-centric storylines—if they want to engage and retain younger audiences audience in this discussion with MTech Sport’s Matt Stagg, Play Anywhere CSO Pete Scott, and Hub Entertainment Research Principal Jon Giegengack from Streaming Media Connect December.
