Uploaded July 2025 | Updated September 2026, 2 weeks ago
Server-Guided Ad Insertion (SGAI) and the variety of squeeze-back and PiP ad options it enables creates great opportunities for brands to innovate and engage audiences in new ways, particularly for live sports events. But it’s still early days for SGAI implementation, and scale and standardization still pose significant challenges, and old solutions and approaches won’t solve them, as SVTA’s David Hassoun, C.J. Leonard, Eventually A Castle’s Andrew Baritz, and Ring Digital’s Brian Ring discuss in this clip from Streaming Media Connect 2025.
Server-Guided Ad Insertion (SGAI) and the variety of squeeze-back and PiP ad options it enables creates great opportunities for brands to innovate and engage audiences in new ways, particularly for live sports events. But it’s still early days for SGAI implementation, and scale and standardization still pose significant challenges, and old solutions and approaches won’t solve them, as SVTA’s David Hassoun, C.J. Leonard, Eventually A Castle’s Andrew Baritz, and Ring Digital’s Brian Ring discuss in this clip from Streaming Media Connect 2025.
