Uploaded June 2026 | Updated September 2026, 2 weeks ago
As FAST makes inroads into the world of premium sports rights and broadcasting, will it eat away at the market share of larger broadcasters and networks? Sports Studio Co-President Cathy Rasenberger contends that with the enormous expense of sports rights and the fragmentation of audiences and fans across multiple platforms, rightsholders who don’t spread those rights around those platforms—including FAST and social—will have increasing difficulty finding their audience and maximizing reach and ROI. Head of Fubo Studios Pamela Duckworth chimes in with examples of how those rights are actually divided among platforms (top-dog and underdog) in creative strategies for reaching niche audiences in this candid discussion with Chris Pfaff Tech Media’s Chris Pfaff at Streaming Media Connect 2026.
As FAST makes inroads into the world of premium sports rights and broadcasting, will it eat away at the market share of larger broadcasters and networks? Sports Studio Co-President Cathy Rasenberger contends that with the enormous expense of sports rights and the fragmentation of audiences and fans across multiple platforms, rightsholders who don’t spread those rights around those platforms—including FAST and social—will have increasing difficulty finding their audience and maximizing reach and ROI. Head of Fubo Studios Pamela Duckworth chimes in with examples of how those rights are actually divided among platforms (top-dog and underdog) in creative strategies for reaching niche audiences in this candid discussion with Chris Pfaff Tech Media’s Chris Pfaff at Streaming Media Connect 2026.
