Uploaded February 2026 | Updated September 2026, 2 weeks ago

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Shoppable CTV is edging toward the mainstream as platforms, brands, and retailers converge. This session dives into the strategies, tech, and partnerships shaping “shopified” CTV and integrating it into streaming programming in 2026: what sells, what scales, and what’s more hype than reality.

Moderator:
Chris Pfaff, CEO, Chris Pfaff Tech Media

Speakers:
Lexi Swift, VP, Addressable Sales, Disney Advertising
Chester Goodson, Senior Manager, Business Development, LG Electronics
Joe Hall, Co-Founder & CPO, Spaceback by Rembrand
Karl Meyer, CRO, Fuse Media