Inside Marketing Design | When your company gets acquired – Inside Marketing Design at HelloSign | S02E09 @InsideMarketingDesign | Uploaded November 2021 | Updated October 2024, 2 hours ago.
Hear from Associate Creative Director Berenice Mendez about her experience leading brand design at HelloSign as it grew from a small 25-person company, to being acquired by Dropbox.
This show is proudly sponsored by Webflow! charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 charli.link/imd-webflow 💻
It's free to try it out and start building!
Following on from our look inside marketing design at Dropbox, in this episode we zoom in on HelloSign and learn how it functions as part of Brand Studio after being acquired, as well as the things Berenice has learned from the acquisition. Plus, we learn about how the HelloSign team uses our season sponsor Webflow for their marketing site, and why the switch to Webflow is one of the projects Berenice is most proud of.
LINKS
Follow Berenice on Twitter: twitter.com/berenesque
And on Instagram: instagram.com/berenesque
Berenice's site: berenicemendez.co
Check out Hello Sign: hellosign.com
Listen to/watch the Dropbox episode! insidemarketingdesign.co/at/dropbox
Get more episodes at insidemarketingdesign.co
TIMESTAMPS
0:00 - Introducing HelloSign
1:55 - The early days of design at HelloSign
5:50 - Design at helloSign after the acquisition
7:55 - How Berenice and HelloSign fit in to the Brand Studio team
13:20 - Creative review meetings & design collaboration
17:30 - The HelloSign brand
20:10 - Project planning & kickoff
25:20 - The landing page design process
29:00 - Using Webflow for the marketing site
31:00 - Collaboration with Marketing
34:25 - How Berenice's role has changed over the years
37:15- Metrics & responsibilities
41:20 - Advice for a designer getting acquired
44:45 - Moving the HelloSign site to Webflow
50:00 - Do me a favor?
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
Hear from Associate Creative Director Berenice Mendez about her experience leading brand design at HelloSign as it grew from a small 25-person company, to being acquired by Dropbox.
This show is proudly sponsored by Webflow! charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 charli.link/imd-webflow 💻
It's free to try it out and start building!
Following on from our look inside marketing design at Dropbox, in this episode we zoom in on HelloSign and learn how it functions as part of Brand Studio after being acquired, as well as the things Berenice has learned from the acquisition. Plus, we learn about how the HelloSign team uses our season sponsor Webflow for their marketing site, and why the switch to Webflow is one of the projects Berenice is most proud of.
LINKS
Follow Berenice on Twitter: twitter.com/berenesque
And on Instagram: instagram.com/berenesque
Berenice's site: berenicemendez.co
Check out Hello Sign: hellosign.com
Listen to/watch the Dropbox episode! insidemarketingdesign.co/at/dropbox
Get more episodes at insidemarketingdesign.co
TIMESTAMPS
0:00 - Introducing HelloSign
1:55 - The early days of design at HelloSign
5:50 - Design at helloSign after the acquisition
7:55 - How Berenice and HelloSign fit in to the Brand Studio team
13:20 - Creative review meetings & design collaboration
17:30 - The HelloSign brand
20:10 - Project planning & kickoff
25:20 - The landing page design process
29:00 - Using Webflow for the marketing site
31:00 - Collaboration with Marketing
34:25 - How Berenice's role has changed over the years
37:15- Metrics & responsibilities
41:20 - Advice for a designer getting acquired
44:45 - Moving the HelloSign site to Webflow
50:00 - Do me a favor?
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
