Inside Marketing Design | End-to-end branding - Inside Marketing Design at Dropbox | S02E08 @InsideMarketingDesign | Uploaded November 2021 | Updated October 2024, 2 hours ago.
Learn about the 'end-to-end' approach Dropbox takes to brand and how it applies to their team structure.
This show is proudly sponsored by Webflow! charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode ECD Liz Gilmore takes us through the Brand Studio team structure at Dropbox and shares details on how she got buy-in from leadership and the team itself to restructure and implement a refined brand identity system to streamline things for Dropbox's next phase of growth.
LINKS
Follow Liz on Instagram: instagram.com/elizabethgilmore
Check out Dropbox: dropbox.com
Get more episodes at insidemarketingdesign.co
TIMESTAMPS
0:00 - A little about Dropbox
1:55 - The 'end-to-end' approach to brand at Dropbox
4:00 - Brand studio team structure
10:15 - Getting buy-in for a team structure change
14:15 - The work involved in See, Buy, Use
17:45 - Collaboration with Marketing on the homepage
23:50 - A product strategy approach to a website
25:25 - The design and development process for the homepage
30:20 - Experimentation and optimisation
32:25 - Making a visual identity system flexible
35:00 - Working with agencies
37:20 - Metrics of success
44:00 - Project management at Dropbox
47:00 - What's next for Brand Studio
52:00 - Takeaways
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
Learn about the 'end-to-end' approach Dropbox takes to brand and how it applies to their team structure.
This show is proudly sponsored by Webflow! charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode ECD Liz Gilmore takes us through the Brand Studio team structure at Dropbox and shares details on how she got buy-in from leadership and the team itself to restructure and implement a refined brand identity system to streamline things for Dropbox's next phase of growth.
LINKS
Follow Liz on Instagram: instagram.com/elizabethgilmore
Check out Dropbox: dropbox.com
Get more episodes at insidemarketingdesign.co
TIMESTAMPS
0:00 - A little about Dropbox
1:55 - The 'end-to-end' approach to brand at Dropbox
4:00 - Brand studio team structure
10:15 - Getting buy-in for a team structure change
14:15 - The work involved in See, Buy, Use
17:45 - Collaboration with Marketing on the homepage
23:50 - A product strategy approach to a website
25:25 - The design and development process for the homepage
30:20 - Experimentation and optimisation
32:25 - Making a visual identity system flexible
35:00 - Working with agencies
37:20 - Metrics of success
44:00 - Project management at Dropbox
47:00 - What's next for Brand Studio
52:00 - Takeaways
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
