Uploaded July 2023 | Updated September 2026, 1 day ago
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Video is actually the cheapest form of marketing. I know, that seems a bold claim when the sticker price of a video can seem much higher than other advertisements.
But it all comes down to the ROI, that is, the return on investment. How much you spend, versus how much value it provides. Because ultimately, even if a marketing effort costs only $1, that money is wasted if it doesn’t advance your mission.
When surveyed, nearly 90% of video marketers reported that their video provided more value than they spent creating it. That dwarfs the success rate of any other form of marketing.
One of our clients, for example, multiplied their investment by 100. For every dollar they spent on the video, they were donated 100 dollars.
When posted, video also has built-in tracking methods, so you can concretely say what the return on investment was, and whether or not it actually advanced your mission. No other form of marketing can boast such accurate tracking and reporting.
Like and subscribe to get more mission-driven marketing tips. And let us help you to grow with video.
Subscribe to our newsletter for more marketing tips! https://rb.gy/qmiog
____
Video is actually the cheapest form of marketing. I know, that seems a bold claim when the sticker price of a video can seem much higher than other advertisements.
But it all comes down to the ROI, that is, the return on investment. How much you spend, versus how much value it provides. Because ultimately, even if a marketing effort costs only $1, that money is wasted if it doesn’t advance your mission.
When surveyed, nearly 90% of video marketers reported that their video provided more value than they spent creating it. That dwarfs the success rate of any other form of marketing.
One of our clients, for example, multiplied their investment by 100. For every dollar they spent on the video, they were donated 100 dollars.
When posted, video also has built-in tracking methods, so you can concretely say what the return on investment was, and whether or not it actually advanced your mission. No other form of marketing can boast such accurate tracking and reporting.
Like and subscribe to get more mission-driven marketing tips. And let us help you to grow with video.
