Uploaded December 2024 | Updated September 2026, 2 days ago
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So people are visiting your website - great! But they’re still not doing what you want them to do. Website visits, and dare I say, video views, are useless unless the visitor or viewer actually engages with your mission, like by donating, attending an info session, or enrolling.
What you need to do is to intentionally craft the journey from start to finish. So they land on your website, what’s next? Make a clear call-to-action that describes the next, easiest step they can take.
This may be simply, “subscribe” or “sign up for our newsletter,” or even prompt them to watch a video. Keep it easy and obvious.
From there, continue crafting the journey, asking for more commitment at each step. After they subscribe for your newsletter, maybe you prompt them to watch an explainer, then invite them to tour or attend an info session.
Finally, after you have “warmed them up,” ask them to commit and concretely engage with your mission. You’ve given them the confidence they need to say yes.
_____________________
► SUBSCRIBE TO HUNDREDFOLD VIDEO
Newsletter: rebrand.ly/qrznawa
______________________
► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#catholic #communications #video #videoproduction
Subscribe to our newsletter for more marketing tips! rebrand.ly/qrznawa
____
So people are visiting your website - great! But they’re still not doing what you want them to do. Website visits, and dare I say, video views, are useless unless the visitor or viewer actually engages with your mission, like by donating, attending an info session, or enrolling.
What you need to do is to intentionally craft the journey from start to finish. So they land on your website, what’s next? Make a clear call-to-action that describes the next, easiest step they can take.
This may be simply, “subscribe” or “sign up for our newsletter,” or even prompt them to watch a video. Keep it easy and obvious.
From there, continue crafting the journey, asking for more commitment at each step. After they subscribe for your newsletter, maybe you prompt them to watch an explainer, then invite them to tour or attend an info session.
Finally, after you have “warmed them up,” ask them to commit and concretely engage with your mission. You’ve given them the confidence they need to say yes.
_____________________
► SUBSCRIBE TO HUNDREDFOLD VIDEO
Newsletter: rebrand.ly/qrznawa
______________________
► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#catholic #communications #video #videoproduction
