JCDecaux | Tmall transformed the subway into a cultural venue | JCDecaux China @JCDecaux | Uploaded November 2019 | Updated October 2024, 23 hours ago.
To celebrate and warm up the annual "Double 11" shopping carnival, Tmall, in partnership with six Chinese brands (Huawei, Lily, Herborist, Sansen, White cat, Laf) dominated the transfer hub Xujiahui station and transformed the metro space into a cultural venue, displaying an intriguing Tmall mascot exhibition.
To celebrate and warm up the annual "Double 11" shopping carnival, Tmall, in partnership with six Chinese brands (Huawei, Lily, Herborist, Sansen, White cat, Laf) dominated the transfer hub Xujiahui station and transformed the metro space into a cultural venue, displaying an intriguing Tmall mascot exhibition.
![[Entertainment & Culture] Dancing with the Stars: DOOH Dancing Game | JCDecaux Australia](https://i.ytimg.com/vi/niqX1Tc1M70/hqdefault.jpg "[Entertainment & Culture] Dancing with the Stars: DOOH Dancing Game | JCDecaux Australia
JCDecaux and Australian TV Channel 10 partnered to promote the new Dancing with the Stars series by creating interactive screens in Melbourne, Brisbane and Syndney.
Passers-by were invited to push the button on the digital billboard and follow the video tutorial that appeared on the screen.
A judge from the show guided people through a cha-cha dance step by step, encouraging them to use the floor indications as the tutorial played. As per the show, passers-by received a rating at the end of their performance.
Over a thousand interactions were recorded across all three locations.")
