JCDecaux | How to grow your business through marketing | Changemakers | JCDecaux UK @JCDecaux | Uploaded July 2024 | Updated October 2024, 1 day ago.
Nada Arnot, EVP of Marketing at The Economist, joins Ian Whittaker to share how she went from being a performance-oriented, “non-believer” in brand, to launching the iconic publication’s largest brand-building campaign in years.
By proving the value of brand marketing as a full-funnel strategy to the Board and revealing the key role data played in unlocking marketing investment, find out how Nada successfully targeted the next generation of readers and why she believes your brand is the most important investment your business can make.
Nada Arnot, EVP of Marketing at The Economist, joins Ian Whittaker to share how she went from being a performance-oriented, “non-believer” in brand, to launching the iconic publication’s largest brand-building campaign in years.
By proving the value of brand marketing as a full-funnel strategy to the Board and revealing the key role data played in unlocking marketing investment, find out how Nada successfully targeted the next generation of readers and why she believes your brand is the most important investment your business can make.
![[Entertainment & Culture] Dancing with the Stars: DOOH Dancing Game | JCDecaux Australia](https://i.ytimg.com/vi/niqX1Tc1M70/hqdefault.jpg "[Entertainment & Culture] Dancing with the Stars: DOOH Dancing Game | JCDecaux Australia
JCDecaux and Australian TV Channel 10 partnered to promote the new Dancing with the Stars series by creating interactive screens in Melbourne, Brisbane and Syndney.
Passers-by were invited to push the button on the digital billboard and follow the video tutorial that appeared on the screen.
A judge from the show guided people through a cha-cha dance step by step, encouraging them to use the floor indications as the tutorial played. As per the show, passers-by received a rating at the end of their performance.
Over a thousand interactions were recorded across all three locations.")
![[Health & Beauty] Hugo Boss: OOH scent dispensers in Budapest | JCDecaux Hungary](https://i.ytimg.com/vi/pOWVRjNZjHw/hqdefault.jpg "[Health & Beauty] Hugo Boss: OOH scent dispensers in Budapest | JCDecaux Hungary
During this festive season, Hugo Boss and JCDecaux Hungary built the first perfume dispensers at a shopping mall and a tram shelter in Budapest.
These innovative panels allowed people to try two perfumes, for him and for her.")
![[Travel & Leisure] Jetstar uses eye tracking tech to gift holidays Christmas | JCDecaux Australia](https://i.ytimg.com/vi/ppC6Qh4CT4A/hqdefault.jpg "[Travel & Leisure] Jetstar uses eye tracking tech to gift holidays Christmas | JCDecaux Australia
In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze.
Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves.")
