JCDecaux | Colour Theory, a CG artwork by Jesse Woolston, at Shanghai Airport | JCDecaux China @JCDecaux | Uploaded September 2022 | Updated October 2024, 1 day ago.
A day before the Mid-Autumn Festival, JCDecaux Shanghai Airport and OUTPUT presented Colour Theory, a computer generated artwork by Jesse Woolston, inspired by “The Starry Night” by Van Gogh, in Shanghai Pudong International Airport and Hongqiao International Airport.
Based on Van Gogh’s works and inspired by physics, digital artist Jesse Woolston accentuates the swirling starry sky and transforms it into colourful particle flow, physically simulating Van Gogh's imaginary world by reconstructing the painting in a 3D appearance.
A day before the Mid-Autumn Festival, JCDecaux Shanghai Airport and OUTPUT presented Colour Theory, a computer generated artwork by Jesse Woolston, inspired by “The Starry Night” by Van Gogh, in Shanghai Pudong International Airport and Hongqiao International Airport.
Based on Van Gogh’s works and inspired by physics, digital artist Jesse Woolston accentuates the swirling starry sky and transforms it into colourful particle flow, physically simulating Van Gogh's imaginary world by reconstructing the painting in a 3D appearance.
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During this festive season, Hugo Boss and JCDecaux Hungary built the first perfume dispensers at a shopping mall and a tram shelter in Budapest.
These innovative panels allowed people to try two perfumes, for him and for her.")
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In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze.
Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves.")
