JCDecaux | Why attention matters | Changemakers | JCDecaux UK @JCDecaux | Uploaded December 2023 | Updated October 2024, 1 day ago.
Is your advertising getting enough attention? In this episode, Mike Follett, Managing Director at Lumen Research, joins Ian Whittaker to talk about attention as a vital new metric in campaign planning. In a world of information overload, grabbing a consumer’s attention and maintaining it is becoming increasingly important for advertisers. Find out how the development of innovative research methods, such as eye-tracking technology, is shaping attention into a new currency to be used amongst the advertising industry.
You can read more about the link between attention and priming here : shows.acast.com/jcdecaux/episodes/why-attention-matters
Is your advertising getting enough attention? In this episode, Mike Follett, Managing Director at Lumen Research, joins Ian Whittaker to talk about attention as a vital new metric in campaign planning. In a world of information overload, grabbing a consumer’s attention and maintaining it is becoming increasingly important for advertisers. Find out how the development of innovative research methods, such as eye-tracking technology, is shaping attention into a new currency to be used amongst the advertising industry.
You can read more about the link between attention and priming here : shows.acast.com/jcdecaux/episodes/why-attention-matters
![[Entertainment & Culture] Dancing with the Stars: DOOH Dancing Game | JCDecaux Australia](https://i.ytimg.com/vi/niqX1Tc1M70/hqdefault.jpg "[Entertainment & Culture] Dancing with the Stars: DOOH Dancing Game | JCDecaux Australia
JCDecaux and Australian TV Channel 10 partnered to promote the new Dancing with the Stars series by creating interactive screens in Melbourne, Brisbane and Syndney.
Passers-by were invited to push the button on the digital billboard and follow the video tutorial that appeared on the screen.
A judge from the show guided people through a cha-cha dance step by step, encouraging them to use the floor indications as the tutorial played. As per the show, passers-by received a rating at the end of their performance.
Over a thousand interactions were recorded across all three locations.")
![[Health & Beauty] Hugo Boss: OOH scent dispensers in Budapest | JCDecaux Hungary](https://i.ytimg.com/vi/pOWVRjNZjHw/hqdefault.jpg "[Health & Beauty] Hugo Boss: OOH scent dispensers in Budapest | JCDecaux Hungary
During this festive season, Hugo Boss and JCDecaux Hungary built the first perfume dispensers at a shopping mall and a tram shelter in Budapest.
These innovative panels allowed people to try two perfumes, for him and for her.")
![[Travel & Leisure] Jetstar uses eye tracking tech to gift holidays Christmas | JCDecaux Australia](https://i.ytimg.com/vi/ppC6Qh4CT4A/hqdefault.jpg "[Travel & Leisure] Jetstar uses eye tracking tech to gift holidays Christmas | JCDecaux Australia
In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze.
Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves.")
