JCDecaux | Paco Rabanne’s, Pure XS, Tram Shelter Immersion – ‘Excess in its purest state’ | JCDecaux Australia @JCDecaux | Uploaded November 2018 | Updated October 2024, 1 day ago.
To help launch their new fragrance, Pure XS, Paco Rabanne’s Tram Shelter Immersion took excess to the next level. Taking over a busy tram shelter in Melbourne, this super-luxe campaign stopped commuters in their tracks.
To help launch their new fragrance, Pure XS, Paco Rabanne’s Tram Shelter Immersion took excess to the next level. Taking over a busy tram shelter in Melbourne, this super-luxe campaign stopped commuters in their tracks.
![[Entertainment & Culture] Dancing with the Stars: DOOH Dancing Game | JCDecaux Australia](https://i.ytimg.com/vi/niqX1Tc1M70/hqdefault.jpg "[Entertainment & Culture] Dancing with the Stars: DOOH Dancing Game | JCDecaux Australia
JCDecaux and Australian TV Channel 10 partnered to promote the new Dancing with the Stars series by creating interactive screens in Melbourne, Brisbane and Syndney.
Passers-by were invited to push the button on the digital billboard and follow the video tutorial that appeared on the screen.
A judge from the show guided people through a cha-cha dance step by step, encouraging them to use the floor indications as the tutorial played. As per the show, passers-by received a rating at the end of their performance.
Over a thousand interactions were recorded across all three locations.")
