Uploaded September 2025 | Updated September 2026, 2 weeks ago
The science of giving everyone the best start in life 🧒
Since the 1940s, volunteers in birth cohort studies have helped us discover how to make childhood better. Now it’s the turn of a new generation.
Generation New Era will study 30,000 children born in 2026, following many of them throughout their lives.
Every few years, they or their families will fill out a questionnaire to give a snapshot of how they’re doing. Importantly, they can opt out at any time.
Their anonymised data will help us understand how children are growing up in today’s rapidly changing world, how their experiences compare to past generations, and how their experiences shape their adult lives.
#SocialScience #Childrearing #Parenting
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We are UK Research and Innovation, the UK's largest public funder of research and innovation. If you're a UK tax payer, your contributions help fund the work we showcase on our channel. And if you liked this video, follow us on these channels:
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YouTube:  youtube.com/c/UKResearchandInnovation
Or sign up for our weekly newsletter public.govdelivery.com/accounts/UKRI/subscriber/new?topic_id=UKRI_newsletter
The science of giving everyone the best start in life 🧒
Since the 1940s, volunteers in birth cohort studies have helped us discover how to make childhood better. Now it’s the turn of a new generation.
Generation New Era will study 30,000 children born in 2026, following many of them throughout their lives.
Every few years, they or their families will fill out a questionnaire to give a snapshot of how they’re doing. Importantly, they can opt out at any time.
Their anonymised data will help us understand how children are growing up in today’s rapidly changing world, how their experiences compare to past generations, and how their experiences shape their adult lives.
#SocialScience #Childrearing #Parenting
--------------------------------------------------------------------------------------------
We are UK Research and Innovation, the UK's largest public funder of research and innovation. If you're a UK tax payer, your contributions help fund the work we showcase on our channel. And if you liked this video, follow us on these channels:
Medium: medium.com/@UKRI
Instagram: instagram.com/weareukri
Facebook: facebook.com/weareUKRI
YouTube:  youtube.com/c/UKResearchandInnovation
Or sign up for our weekly newsletter public.govdelivery.com/accounts/UKRI/subscriber/new?topic_id=UKRI_newsletter
