Uploaded October 2025 | Updated September 2026, 4 days ago
In this episode, Dean Connelly, Founder and Recruitment Director of the PR & Comms recruitment agency, Latte, discussed the impact of AI on PR skills and recruitment. He noted a recent shift in AI's influence, with clients now rejecting candidates who rely solely on AI without critical thinking. Latte's data shows a shrinking junior talent pool, with a 0.2% growth in PR account coordinators and a 0.1% decline in junior account executives in London.
Connelly predicted a future talent shortage and suggested agencies may need to invest more in training junior staff, and also highlighted the emergence of AI specialist roles and the need for critical thinking in PR, and much more.
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Connect:
LinkedIn: Dean Connelly
Website: wearelatte.com
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Follow Adrian Ma on Social Media:
LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR
Website: Fanclub PR
_______________________________________________________
Like and subscribe if you enjoyed this episode!
Podcast Manager and Producer: Ikechukwu Mgbenwelu ike.mgbenwelu@prca.global
LinkedIn: Ikechukwu Mgbenwelu
Socials: PRCA_HQ
A big thanks to our great broadcast PR agency partner, Markettiers, for supporting this session.Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.
In this episode, Dean Connelly, Founder and Recruitment Director of the PR & Comms recruitment agency, Latte, discussed the impact of AI on PR skills and recruitment. He noted a recent shift in AI's influence, with clients now rejecting candidates who rely solely on AI without critical thinking. Latte's data shows a shrinking junior talent pool, with a 0.2% growth in PR account coordinators and a 0.1% decline in junior account executives in London.
Connelly predicted a future talent shortage and suggested agencies may need to invest more in training junior staff, and also highlighted the emergence of AI specialist roles and the need for critical thinking in PR, and much more.
___________________________________________________________
Connect:
LinkedIn: Dean Connelly
Website: wearelatte.com
______________________________________________________
Follow Adrian Ma on Social Media:
LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR
Website: Fanclub PR
_______________________________________________________
Like and subscribe if you enjoyed this episode!
Podcast Manager and Producer: Ikechukwu Mgbenwelu ike.mgbenwelu@prca.global
LinkedIn: Ikechukwu Mgbenwelu
Socials: PRCA_HQ
A big thanks to our great broadcast PR agency partner, Markettiers, for supporting this session.Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.
