Uploaded May 2026 | Updated September 2026, 4 days ago
AI tools are rapidly changing how organisations are understood by customers, investors, employees and the media, often becoming the first source of information and shaping reputation in real time.
To mark International Procurement Day, the PRCA brought together PRCA Head of Matchmaker, Debbie Little and AI specialist Stuart Bruce to explore what this shift means for organisations, and how procurement teams can respond. The event is open to business and organisation directors, PR practitioners, and anyone with an interest in this area.
This session will cover the growing role of AI in reputation formation, the risks of inaccurate or incomplete narratives, and the practical steps organisations can take, from governance and monitoring to working effectively with PR partners.
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Music by tubebackr
Track - Path Switch
AI tools are rapidly changing how organisations are understood by customers, investors, employees and the media, often becoming the first source of information and shaping reputation in real time.
To mark International Procurement Day, the PRCA brought together PRCA Head of Matchmaker, Debbie Little and AI specialist Stuart Bruce to explore what this shift means for organisations, and how procurement teams can respond. The event is open to business and organisation directors, PR practitioners, and anyone with an interest in this area.
This session will cover the growing role of AI in reputation formation, the risks of inaccurate or incomplete narratives, and the practical steps organisations can take, from governance and monitoring to working effectively with PR partners.
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Music by tubebackr
Track - Path Switch
