Uploaded March 2026 | Updated September 2026, 4 days ago
In this episode of PRCA Sparks: Productivity in PR, host Nigel Sarbutts, founder of Structured Mediation and a specialist in commercial and workplace mediation within the communications and creative industries, is joined by Stephen Waddington, professional advisor at Wadds Inc. and PhD researcher at Leeds Business School.
They discuss why communications teams continue to face pressure to do more with less, even as new technologies promise greater efficiency. Drawing on Stephen’s research and Nigel’s experience working with PR and communications teams on workplace dynamics and leadership challenges, the conversation examines what productivity really means for the profession today.
In this episode of PRCA Sparks: Productivity in PR, host Nigel Sarbutts, founder of Structured Mediation and a specialist in commercial and workplace mediation within the communications and creative industries, is joined by Stephen Waddington, professional advisor at Wadds Inc. and PhD researcher at Leeds Business School.
They discuss why communications teams continue to face pressure to do more with less, even as new technologies promise greater efficiency. Drawing on Stephen’s research and Nigel’s experience working with PR and communications teams on workplace dynamics and leadership challenges, the conversation examines what productivity really means for the profession today.
