Uploaded September 2025 | Updated September 2026, 4 days ago
As Singapore becomes Southeast Asia’s sole Formula 1 stop, the impact of this mega-event extends far beyond the track.
In this webinar from PRCA APAC's Public Affairs Group (PAG) we explore how Singapore’s growing festival and events economy is redefining business relevance, brand positioning, and regional influence.
Key discussion points include:
Economic Spillovers: Discover how nearly 90% of F1-related spending flows into local sectors, from hospitality and MICE to media and professional services, and what this means for businesses across Southeast Asia.
Singapore’s Regional Positioning: Examine how mega-events like the F1 reinforce Singapore’s role as a trusted global node for reputation, policy, and commerce.
Strategic Value for Communicators: Learn how to leverage large-scale events to build trust, narrative authority, and enhanced regional strategy.
Whether you're in public affairs, communications, or brand strategy, this session will unpack how Singapore’s event ecosystem offers a powerful platform for influence and engagement in the region.
As Singapore becomes Southeast Asia’s sole Formula 1 stop, the impact of this mega-event extends far beyond the track.
In this webinar from PRCA APAC's Public Affairs Group (PAG) we explore how Singapore’s growing festival and events economy is redefining business relevance, brand positioning, and regional influence.
Key discussion points include:
Economic Spillovers: Discover how nearly 90% of F1-related spending flows into local sectors, from hospitality and MICE to media and professional services, and what this means for businesses across Southeast Asia.
Singapore’s Regional Positioning: Examine how mega-events like the F1 reinforce Singapore’s role as a trusted global node for reputation, policy, and commerce.
Strategic Value for Communicators: Learn how to leverage large-scale events to build trust, narrative authority, and enhanced regional strategy.
Whether you're in public affairs, communications, or brand strategy, this session will unpack how Singapore’s event ecosystem offers a powerful platform for influence and engagement in the region.
