Uploaded September 2025 | Updated September 2026, 4 days ago
In this fourth episode of Sparks by PRCA, part of the Equity and Inclusion Advisory Board (EIAB) series, guest host Mark Wainwright (PRCA EIAB member) is joined by Shayoni Lynn, CEO and Founder of Lynn, and Stuart Bruce, Founder of Purposeful Relations, for a discussion on gender equity in the PR industry, prompted by the publication of the Missing Women Study and the grassroots initiative Break the Silence. 🎧
In this episode, we discuss:
• The findings of the Missing Women Study and what they reveal about systemic inequality in UK PR
• How Break the Silence is mobilising to drive change around inclusion and equity
• The structural barriers facing women in PR, particularly around career progression and parenthood
• Practical steps agencies and organisations can take to create more equitable opportunities for senior leadership
From exploring why women remain underrepresented at the top of the profession, to highlighting solutions that can make PR a fairer and more inclusive industry, this conversation tackles uncomfortable truths while also offering a vision for meaningful change.
In this fourth episode of Sparks by PRCA, part of the Equity and Inclusion Advisory Board (EIAB) series, guest host Mark Wainwright (PRCA EIAB member) is joined by Shayoni Lynn, CEO and Founder of Lynn, and Stuart Bruce, Founder of Purposeful Relations, for a discussion on gender equity in the PR industry, prompted by the publication of the Missing Women Study and the grassroots initiative Break the Silence. 🎧
In this episode, we discuss:
• The findings of the Missing Women Study and what they reveal about systemic inequality in UK PR
• How Break the Silence is mobilising to drive change around inclusion and equity
• The structural barriers facing women in PR, particularly around career progression and parenthood
• Practical steps agencies and organisations can take to create more equitable opportunities for senior leadership
From exploring why women remain underrepresented at the top of the profession, to highlighting solutions that can make PR a fairer and more inclusive industry, this conversation tackles uncomfortable truths while also offering a vision for meaningful change.
