Uploaded March 2026 | Updated September 2026, 2 weeks ago
Business travel is more than moving people from A to B—it drives innovation, fosters global trade, and strengthens economic growth. In this session, industry leaders will explore the tangible and intangible contributions of business travel to the economy, including emerging trends like Blended Travel that combine work and leisure to enhance employee well-being and talent retention. We’ll discuss recent data, policy implications, and why investing in travel—whether for business or blended experiences—is investing in business success. #Business Travel
Moderator:
Claudia Unger
Panel guests:
Oliver Bransch
Patrick Diemer
Fulvio Origo
Matthias Schultze
Business travel is more than moving people from A to B—it drives innovation, fosters global trade, and strengthens economic growth. In this session, industry leaders will explore the tangible and intangible contributions of business travel to the economy, including emerging trends like Blended Travel that combine work and leisure to enhance employee well-being and talent retention. We’ll discuss recent data, policy implications, and why investing in travel—whether for business or blended experiences—is investing in business success. #Business Travel
Moderator:
Claudia Unger
Panel guests:
Oliver Bransch
Patrick Diemer
Fulvio Origo
Matthias Schultze
![[Google Masterclass] Beyond the Search Bar: Winning in the AI Travel Era](https://i.ytimg.com/vi/Mi14zWF0sJo/mqdefault.jpg "[Google Masterclass] Beyond the Search Bar: Winning in the AI Travel Era
We are no longer entering the era of AI-driven travel; we are living in it. By 2026, the way travelers plan, shop, and book has fundamentally shifted from traditional search queries to conversational, intent-based orchestration. For travel brands, the challenge is no longer just about SEO and booking engines—it’s about ecosystem visibility. In this session, Wishy, Ecosystem PM Lead for Travel at Google, breaks down the transformation of user expectations in a GenAI-first world. We will explore the New Digital Journey where the boundaries between inspiration and transaction have blurred, and where travelers expect hyper-personalized, real-time assistance at every touchpoint. What you will learn: - The New Expectation: How GenAI has moved travelers from searching for links; to demanding solutions;—and what this means for your conversion funnel. - Visibility in the AI Age: Strategies for travel companies to ensure their inventory, brand, and unique value propositions are surfaced within GenAI platforms and Large Language Models (LLMs). - The Planning-to-Booking Convergence: Why the messy middle; of travel shopping is disappearing and how to capture intent in a conversational interface.
Speaker:
Wishy Arora
Group Product Manager - Travel
Google")
