Uploaded November 2025 | Updated September 2026, 2 weeks ago
In this ITB Berlin Videocast, hosted by Charlotte Lamp Davies, we revisit the issue of overtourism as travel demand accelerates across Europe.
Our guests, Dr Ellen Madeker (Airbnb), Sven Liebert (BTW), and Álvaro Blanco Volmer (Turespaña) share practical, solution-focused insights on how destinations and platforms can better balance tourism growth with community wellbeing.
We explore:
• How overtourism is affecting cities and regions in Germany and Spain
• What Airbnb, BTW, and Turespaña are doing to improve regulation, compliance, and visitor management
• The growing importance of dispersal strategies and off-season travel
• How data and AI can help predict and manage overcrowding
• One key policy each expert believes could make a real impact
A concise, forward-looking discussion for tourism professionals, policymakers, and anyone interested in sustainable destination management.
Subscribe to ITB Berlin and get your ticket at itb.com/tickets for more insights shaping the future of global travel – online and on-site!
#ITBBerlin #ITBBerlinConvention #Overtourism #TourismBalance #BalancedTourism #Tourism #TravelTrends #Videocast #Airbnb #BTW #Turespana #Compliance #Germany #Spain #AI #DestinationManagement
In this ITB Berlin Videocast, hosted by Charlotte Lamp Davies, we revisit the issue of overtourism as travel demand accelerates across Europe.
Our guests, Dr Ellen Madeker (Airbnb), Sven Liebert (BTW), and Álvaro Blanco Volmer (Turespaña) share practical, solution-focused insights on how destinations and platforms can better balance tourism growth with community wellbeing.
We explore:
• How overtourism is affecting cities and regions in Germany and Spain
• What Airbnb, BTW, and Turespaña are doing to improve regulation, compliance, and visitor management
• The growing importance of dispersal strategies and off-season travel
• How data and AI can help predict and manage overcrowding
• One key policy each expert believes could make a real impact
A concise, forward-looking discussion for tourism professionals, policymakers, and anyone interested in sustainable destination management.
Subscribe to ITB Berlin and get your ticket at itb.com/tickets for more insights shaping the future of global travel – online and on-site!
#ITBBerlin #ITBBerlinConvention #Overtourism #TourismBalance #BalancedTourism #Tourism #TravelTrends #Videocast #Airbnb #BTW #Turespana #Compliance #Germany #Spain #AI #DestinationManagement
![[Google Masterclass] Beyond the Search Bar: Winning in the AI Travel Era](https://i.ytimg.com/vi/Mi14zWF0sJo/mqdefault.jpg "[Google Masterclass] Beyond the Search Bar: Winning in the AI Travel Era
We are no longer entering the era of AI-driven travel; we are living in it. By 2026, the way travelers plan, shop, and book has fundamentally shifted from traditional search queries to conversational, intent-based orchestration. For travel brands, the challenge is no longer just about SEO and booking engines—it’s about ecosystem visibility. In this session, Wishy, Ecosystem PM Lead for Travel at Google, breaks down the transformation of user expectations in a GenAI-first world. We will explore the New Digital Journey where the boundaries between inspiration and transaction have blurred, and where travelers expect hyper-personalized, real-time assistance at every touchpoint. What you will learn: - The New Expectation: How GenAI has moved travelers from searching for links; to demanding solutions;—and what this means for your conversion funnel. - Visibility in the AI Age: Strategies for travel companies to ensure their inventory, brand, and unique value propositions are surfaced within GenAI platforms and Large Language Models (LLMs). - The Planning-to-Booking Convergence: Why the messy middle; of travel shopping is disappearing and how to capture intent in a conversational interface.
Speaker:
Wishy Arora
Group Product Manager - Travel
Google")
