Uploaded March 2026 | Updated September 2026, 2 weeks ago
Welcome to the ITB Deep Dives! Today, we explore the transformation of travel: examining how destinations redefine success and implement circular economy models. We will discuss future-ready crisis management, the resilience of diversity under market pressure, and the potential of team off-sites to boost the off-season. We conclude the day by looking at the synergy between Artificial and Human Intelligence. Join us for a day dedicated to navigating the evolving landscape of tourism.
Host:
Prof. Dr. Heinz-Dieter Quack
Professor
Ostfalia Hochschule für angewandte Wissenschaften
Day Moderator:
Julia Blume
Research Assistant
Ostfalia Hochschule für angewandte Wissenschaften
Felix Hiemeyer
Researcher
Catholic University Eichstaett-Ingolstadt
Welcome to the ITB Deep Dives! Today, we explore the transformation of travel: examining how destinations redefine success and implement circular economy models. We will discuss future-ready crisis management, the resilience of diversity under market pressure, and the potential of team off-sites to boost the off-season. We conclude the day by looking at the synergy between Artificial and Human Intelligence. Join us for a day dedicated to navigating the evolving landscape of tourism.
Host:
Prof. Dr. Heinz-Dieter Quack
Professor
Ostfalia Hochschule für angewandte Wissenschaften
Day Moderator:
Julia Blume
Research Assistant
Ostfalia Hochschule für angewandte Wissenschaften
Felix Hiemeyer
Researcher
Catholic University Eichstaett-Ingolstadt
![[Google Masterclass] Beyond the Search Bar: Winning in the AI Travel Era](https://i.ytimg.com/vi/Mi14zWF0sJo/mqdefault.jpg "[Google Masterclass] Beyond the Search Bar: Winning in the AI Travel Era
We are no longer entering the era of AI-driven travel; we are living in it. By 2026, the way travelers plan, shop, and book has fundamentally shifted from traditional search queries to conversational, intent-based orchestration. For travel brands, the challenge is no longer just about SEO and booking engines—it’s about ecosystem visibility. In this session, Wishy, Ecosystem PM Lead for Travel at Google, breaks down the transformation of user expectations in a GenAI-first world. We will explore the New Digital Journey where the boundaries between inspiration and transaction have blurred, and where travelers expect hyper-personalized, real-time assistance at every touchpoint. What you will learn: - The New Expectation: How GenAI has moved travelers from searching for links; to demanding solutions;—and what this means for your conversion funnel. - Visibility in the AI Age: Strategies for travel companies to ensure their inventory, brand, and unique value propositions are surfaced within GenAI platforms and Large Language Models (LLMs). - The Planning-to-Booking Convergence: Why the messy middle; of travel shopping is disappearing and how to capture intent in a conversational interface.
Speaker:
Wishy Arora
Group Product Manager - Travel
Google")
