Uploaded March 2026 | Updated September 2026, 2 weeks ago

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With 67% of travelers now “Open to Adventure,” this session unpacks market size, sustainability trends, and global perspectives from DMOs and private operators shaping responsible tourism growth. The event is not by invitation: It's open to anyone - but they do need to register for the event here in advance: https://events.adventuretravel.biz/adventureconnect/itb-berlin-2026

Moderator: ​
Shannon Stowell ​
CEO​
ATTA​

​Panel:​
Esther Romero​
Head of Product and International Trade Fairs​
Andalucia Tourism Board​

Andre Kiwitz ​
CEO​
Ventura Travel​

​Julinus Jeffery Jimit​
CEO​
Sabah Tourism Board