Uploaded March 2026 | Updated September 2026, 2 weeks ago
The international order is undergoing profound change. Armed conflicts, shifting power relations and the weakening of multilateral institutions are reshaping global politics and economic cooperation. In this opening keynote, Joschka Fischer draws on his recent in-depth engagement with these geopolitical transformations to reflect on the forces driving a new world order. He explores how systemic rivalry and geopolitical fragmentation are altering the conditions for global mobility and international exchange, and what this means for tourism as a highly exposed and interconnected sector. The keynote offers strategic orientation in an era of growing uncertainty and opens a broader reflection on the implications of geopolitical change for the tourism industry.
Speaker:
Joschka Fischer
Chairman of the Advisory Board
Joschka Fischer & Company
The international order is undergoing profound change. Armed conflicts, shifting power relations and the weakening of multilateral institutions are reshaping global politics and economic cooperation. In this opening keynote, Joschka Fischer draws on his recent in-depth engagement with these geopolitical transformations to reflect on the forces driving a new world order. He explores how systemic rivalry and geopolitical fragmentation are altering the conditions for global mobility and international exchange, and what this means for tourism as a highly exposed and interconnected sector. The keynote offers strategic orientation in an era of growing uncertainty and opens a broader reflection on the implications of geopolitical change for the tourism industry.
Speaker:
Joschka Fischer
Chairman of the Advisory Board
Joschka Fischer & Company
![[Google Masterclass] Beyond the Search Bar: Winning in the AI Travel Era](https://i.ytimg.com/vi/Mi14zWF0sJo/mqdefault.jpg "[Google Masterclass] Beyond the Search Bar: Winning in the AI Travel Era
We are no longer entering the era of AI-driven travel; we are living in it. By 2026, the way travelers plan, shop, and book has fundamentally shifted from traditional search queries to conversational, intent-based orchestration. For travel brands, the challenge is no longer just about SEO and booking engines—it’s about ecosystem visibility. In this session, Wishy, Ecosystem PM Lead for Travel at Google, breaks down the transformation of user expectations in a GenAI-first world. We will explore the New Digital Journey where the boundaries between inspiration and transaction have blurred, and where travelers expect hyper-personalized, real-time assistance at every touchpoint. What you will learn: - The New Expectation: How GenAI has moved travelers from searching for links; to demanding solutions;—and what this means for your conversion funnel. - Visibility in the AI Age: Strategies for travel companies to ensure their inventory, brand, and unique value propositions are surfaced within GenAI platforms and Large Language Models (LLMs). - The Planning-to-Booking Convergence: Why the messy middle; of travel shopping is disappearing and how to capture intent in a conversational interface.
Speaker:
Wishy Arora
Group Product Manager - Travel
Google")
