Uploaded June 2025 | Updated September 2026, 3 days ago

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Before you start a video outreach for your Catholic organization, you must understand and define your audience. Defining your audience isn’t just a cute marketing ploy, it’s about reaching the people you need to reach in the most meaningful way. Here’s how to define your audience so you can craft a video that resonates deeply with them.

00:20 Understand Your Goal and Mission
00:54 Consider Demographics
02:11 Consider Psychographics
02:54 Identify the Type of Content Your Audience Is Seeking
04:15 Analyze and Adapt

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