Uploaded May 2023 | Updated September 2026, 2 days ago
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Congratulations! You have a video and you’re ready to advance your mission! …Now what?
The best promotion strategy must align with the goal of your video. Who did you want to watch it, and what do you want them to do? If you know who this video is for, you can decide where they will most likely see it and promote accordingly.
If your video was to raise awareness, don’t post your video on your website, because by definition your audience isn’t even aware you exist yet! You’ll need to use social media, probably use paid promotions to reach fresh audiences that don’t already follow you.
If your video is to educate supporters, how do you already communicate with them? You might opt to send it via your newsletter as well as to post it on your social pages.
If your goal is to push a supporter to become a volunteer, they’re likely on your website doing research about what volunteering will entail. Place your video on your website’s volunteer page so that it is there to nudge them over the line.
Create a promotion strategy that aligns with your video’s goal, and you’re sure to advance your mission.
Like and subscribe to get more mission-driven marketing tips. And let us help you to grow with video.
Subscribe to our newsletter for more marketing tips! https://rb.gy/yc312
____
Congratulations! You have a video and you’re ready to advance your mission! …Now what?
The best promotion strategy must align with the goal of your video. Who did you want to watch it, and what do you want them to do? If you know who this video is for, you can decide where they will most likely see it and promote accordingly.
If your video was to raise awareness, don’t post your video on your website, because by definition your audience isn’t even aware you exist yet! You’ll need to use social media, probably use paid promotions to reach fresh audiences that don’t already follow you.
If your video is to educate supporters, how do you already communicate with them? You might opt to send it via your newsletter as well as to post it on your social pages.
If your goal is to push a supporter to become a volunteer, they’re likely on your website doing research about what volunteering will entail. Place your video on your website’s volunteer page so that it is there to nudge them over the line.
Create a promotion strategy that aligns with your video’s goal, and you’re sure to advance your mission.
Like and subscribe to get more mission-driven marketing tips. And let us help you to grow with video.
