Uploaded January 2011 | Updated September 2026, 49 minutes ago
Woman complains her hands look older than she is. St. Ives Swiss Formula hand lotion to the rescue. After a couple quick squirts her hands now appear years younger (she thinks). St. Ides is playing the "homey" angle with their animations of Switzerland and rose petals but also play the tech angle with their mention of collagen and elastin.
I don't ever remember seeing St. Ives, but I just looked and they still exist and sell hand lotion (intensive healing hand cream).
This spot aired on KRON during Hard Copy after the 5th game of the Baseball World Series on NBC on October 23rd, 1997.
Woman complains her hands look older than she is. St. Ives Swiss Formula hand lotion to the rescue. After a couple quick squirts her hands now appear years younger (she thinks). St. Ides is playing the "homey" angle with their animations of Switzerland and rose petals but also play the tech angle with their mention of collagen and elastin.
I don't ever remember seeing St. Ives, but I just looked and they still exist and sell hand lotion (intensive healing hand cream).
This spot aired on KRON during Hard Copy after the 5th game of the Baseball World Series on NBC on October 23rd, 1997.
