Uploaded September 2026 | Updated September 2026, 2 weeks ago
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Hiroki Totoki, President and CEO of Sony Group, stated in the context of the PS5 and memory shortages that:
"There is no need to aggressively sell consoles right now."
He described the current situation, where the PlayStation 5 console is in the latter half of its lifecycle, as "fortunate," and explained that the focus is on recurring revenue from the current user base rather than aggressive sales of the console itself. Sony Says Selling More PS5s Is Now Secondary To Getting Its Players To Spend More Sony says "reasonable consumers" know they don’t own the digital PlayStation games they buy.
It argues that it's "not plausible" to suggest that when they buy a digital game they actually believe they're "obtaining ownership" of it. Sony CEO Hiroki Totoki confirmed that the company is no longer “aggressively marketing” the PlayStation 5, saying it’s not necessary now that the console is in the later stages of its life cycle. According to Digital Foundry John Linneman, many of devs and publisher people are upset with Sony.
"They were largely very upset. A lot of these companies see a lot of return, in fact a majority, through physical sales. ... The industry side of things is not positive." State Of Play September 3rd 2026:
First, tune in for a new State Of Play featuring updates and announcements from PlayStation Studios and our third party partners, concluding with an extended look at the vast world of Final Fantasy VII Revelation from our friends at Square Enix.
Immediately following, stay tuned for a new episode of State Of Play Japan, once again hosted by Yuki Kaji. State Of Play Japan will offer deep dives into upcoming games from game studios in Japan and Asia, including new gameplay, announcements, and more.
Watch both broadcasts live on September 3rd starting at 6am PT / 9am ET / 2pm UK/ 3pm CEST / 10pm JST
Follow me on social media:
Instagram: instagram.com/dreamcastguy
Patreon: patreon.com/DreamcastGuy
Twitch: twitch.tv/thedreamcastguy
Hiroki Totoki, President and CEO of Sony Group, stated in the context of the PS5 and memory shortages that:
"There is no need to aggressively sell consoles right now."
He described the current situation, where the PlayStation 5 console is in the latter half of its lifecycle, as "fortunate," and explained that the focus is on recurring revenue from the current user base rather than aggressive sales of the console itself. Sony Says Selling More PS5s Is Now Secondary To Getting Its Players To Spend More Sony says "reasonable consumers" know they don’t own the digital PlayStation games they buy.
It argues that it's "not plausible" to suggest that when they buy a digital game they actually believe they're "obtaining ownership" of it. Sony CEO Hiroki Totoki confirmed that the company is no longer “aggressively marketing” the PlayStation 5, saying it’s not necessary now that the console is in the later stages of its life cycle. According to Digital Foundry John Linneman, many of devs and publisher people are upset with Sony.
"They were largely very upset. A lot of these companies see a lot of return, in fact a majority, through physical sales. ... The industry side of things is not positive." State Of Play September 3rd 2026:
First, tune in for a new State Of Play featuring updates and announcements from PlayStation Studios and our third party partners, concluding with an extended look at the vast world of Final Fantasy VII Revelation from our friends at Square Enix.
Immediately following, stay tuned for a new episode of State Of Play Japan, once again hosted by Yuki Kaji. State Of Play Japan will offer deep dives into upcoming games from game studios in Japan and Asia, including new gameplay, announcements, and more.
Watch both broadcasts live on September 3rd starting at 6am PT / 9am ET / 2pm UK/ 3pm CEST / 10pm JST
