Uploaded September 2023 | Updated September 2026, 39 minutes ago

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From IRONMAN to Top Chef: 50 Years of Destination Madison Impact
For the past 50 years, Destination Madison has been dedicated to creating economic impact for Madison and Dane County through tourism. Destination Madison is focused on the visitor through robust leisure travel campaigns and group travel by hosting events like Ironman and the North American Chinese Basketball Association Tournament; conferences such as National Society of Black Engineers and the World Stem Cell Summit; and hosting national broadcast shows like Samantha Brown’s Place To Love and Top Chef. ELLIE WESTMAN CHIN, President & CEO, shares stories from the past 50 years and goals for the future.

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