Uploaded January 2024 | Updated September 2026, 3 hours ago

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Recorded on October 1, 2023

In a distracted entertainment landscape, brand building is vital to engage kids. Discover the $315-billion global licensing industry and learn how to grow your toy and game properties through various licensing strategies and brand collaborations.

When presented at Toy Fair, this session was a part of the Licensing track.

Speaker:
Maura Regan, Licensing International