Storytelling Should Not Stop at Retail Placement! @ToyFair
Storytelling Should Not Stop at Retail Placement! @ToyFair
Uploaded July 2025 | Updated September 2026, 1 hour ago
Recorded on March 2, 2025

Sharon Weisman, PowerStation Studios; Cindy Chang, Netflix; Kevin Tully, Jazwares and Kristen Fallon, BBC Studios

This panel explores the power of storytelling in toy development and the challenges faced at the retail shelf. Discover how extending your product’s narrative can enhance consumer engagement and build brand loyalty.
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Storytelling Should Not Stop at Retail Placement!

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