Uploaded April 2026 | Updated September 2026, 8 hours ago
Recorded on February 15, 2026
Azhelle Wade, _The Toy Coach_ (Moderator)
Deirdre Cross, _Game Executive_
Julien Sharp, _Asmodee_
Jennifer Graham Macht, _Keymaster Games_
Danni Loe, _ACD Distribution_
Tabletop gaming is in the middle of a powerful evolution, reshaping how brands build IP, how players discover and engage with games, and how products move through retail. WiT Tabletop Gaming Evolution: The New Rules of Retail, Design and Engagement brings together industry leaders from publishing, distribution, and brand strategy to explore what’s driving growth in today’s tabletop landscape.
Moderated by Azhelle Wade, Founder + CEO of The Toy Coach, this panel will unpack how tabletop games are being used to extend franchises and deepen fandom, how inclusive design and immersive storytelling are attracting new audiences, and how community-led marketing—from social buzz to live play—is fueling discovery and loyalty. Panelists will also examine how retail and commerce are changing and what brands and retailers need to know to win in an increasingly dynamic marketplace.
This session is a must-attend for anyone looking to understand the future of tabletop gaming and how to succeed in it.
Recorded on February 15, 2026
Azhelle Wade, _The Toy Coach_ (Moderator)
Deirdre Cross, _Game Executive_
Julien Sharp, _Asmodee_
Jennifer Graham Macht, _Keymaster Games_
Danni Loe, _ACD Distribution_
Tabletop gaming is in the middle of a powerful evolution, reshaping how brands build IP, how players discover and engage with games, and how products move through retail. WiT Tabletop Gaming Evolution: The New Rules of Retail, Design and Engagement brings together industry leaders from publishing, distribution, and brand strategy to explore what’s driving growth in today’s tabletop landscape.
Moderated by Azhelle Wade, Founder + CEO of The Toy Coach, this panel will unpack how tabletop games are being used to extend franchises and deepen fandom, how inclusive design and immersive storytelling are attracting new audiences, and how community-led marketing—from social buzz to live play—is fueling discovery and loyalty. Panelists will also examine how retail and commerce are changing and what brands and retailers need to know to win in an increasingly dynamic marketplace.
This session is a must-attend for anyone looking to understand the future of tabletop gaming and how to succeed in it.
