Gen Alpha Reality Check @ToyFair
Gen Alpha Reality Check @ToyFair
Uploaded March 2026 | Updated September 2026, 5 hours ago
Recorded on February 16, 2026

Sharon Weisman, _Portman Street_ (Moderator)
Eric Morse, _Spirit Halloween / Spencer's_
Joel Silverman, _KidsKnowBest_
Ned Ward, _Walmart Entertainment Council_

Research companies are guessing what Gen Alpha wants. But the truth is they don't know what they want…YET. And now is our opportunity to shape the narrative.
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Toy Fair |

Gen Alpha Reality Check

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