Uploaded May 2026 | Updated September 2026, 15 hours ago

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Recorded on February 17, 2026

Patrick Benad, _Precisify_ (Moderator)
Morgan Mooney, _Beacon Media Group_
Sunny Lauridsen, _Just Play_
Alex Taylor-Smith, _Generation Media_

Younger generations are spending more time than ever on YouTube which now holds 12.5% of all TV and streaming watch time! As the decline in watching traditional TV doesn’t look to sway, kids are also turning their attention to and upping their time spent gaming on mobile and tablets. Secure your spot for the chance to hear from industry leaders as they share their experience in navigating the challenges and celebrating the success of prioritizing YouTube and mobile gaming in their digital media plans.