Uploaded March 2026 | Updated September 2026, 17 hours ago
Recorded on February 16, 2026
Joel Silverman, _KidsKnowBest_ (Moderator)
Scott Shillet, _Peanuts Worldwide_
Kate Smith, _WildBrain_
David Sprei, _Penguin Ventures_
Ellie Terveen, _Dr. Seuss Enterprises_
Today’s brands are tapping into the past to engage a new generation. Nostalgia doesn’t just capture attention—it builds trust, unlocks a storehouse of cherished memories and drives action. As brand love becomes harder to earn, nostalgia delivers both heart and performance—especially when media strategies align with today’s family viewing and consumer habits. Hear from expert marketers and merchandisers on how they’re using nostalgia to reach multigenerational audiences.
Recorded on February 16, 2026
Joel Silverman, _KidsKnowBest_ (Moderator)
Scott Shillet, _Peanuts Worldwide_
Kate Smith, _WildBrain_
David Sprei, _Penguin Ventures_
Ellie Terveen, _Dr. Seuss Enterprises_
Today’s brands are tapping into the past to engage a new generation. Nostalgia doesn’t just capture attention—it builds trust, unlocks a storehouse of cherished memories and drives action. As brand love becomes harder to earn, nostalgia delivers both heart and performance—especially when media strategies align with today’s family viewing and consumer habits. Hear from expert marketers and merchandisers on how they’re using nostalgia to reach multigenerational audiences.
