Media Mix Matters: The Single Biggest Determinant to Brand Success will be Media Mix Effectiveness @ToyFair
Media Mix Matters: The Single Biggest Determinant to Brand Success will be Media Mix Effectiveness @ToyFair
Uploaded January 2024 | Updated September 2026, 1 day ago
Recorded on September 30, 2023

Join our panel with industry leaders from The Lego Group, Paramount, Beacon Media, and BlockBoard, as they discuss the dynamic media mix landscape and its impact on marketers in 2024, covering topics like fragmented media, data precision, in-app gaming, media-breaking moments, and upcoming trends.

Speakers:
Rebecca Blumberg, Paramount
Kathleen Campisano, Beacon Media
Josh Eisinger, My Blockboard
Cristina Liquori, The Lego Group
Samantha Mefail, Beacon Media
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Toy Fair |

Media Mix Matters: The Single Biggest Determinant to Brand Success will be Media Mix Effectiveness

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