Uploaded May 2026 | Updated September 2026, 2 hours ago
Recorded on February 17, 2026
Amy Saldanha, _kiddywampus_
Tami Murphy, _Tamic Strategies_
Why do customers choose to shop in specialty toy stores? Because you offer something no one else can: an experience that mirrors their values. In this session, discover what drives loyal specialty shoppers and how to turn that knowledge into action. We'll explore the three things your customers value most, how in-store experiences deliver what online shopping can't, and the marketing tactics that actually get their attention (and their loyalty). Walk away with practical insights from both a successful specialty retailer and a vendor partner on creating the kind of playful retail experience that builds connection, drives sales, and keeps customers coming back.
Recorded on February 17, 2026
Amy Saldanha, _kiddywampus_
Tami Murphy, _Tamic Strategies_
Why do customers choose to shop in specialty toy stores? Because you offer something no one else can: an experience that mirrors their values. In this session, discover what drives loyal specialty shoppers and how to turn that knowledge into action. We'll explore the three things your customers value most, how in-store experiences deliver what online shopping can't, and the marketing tactics that actually get their attention (and their loyalty). Walk away with practical insights from both a successful specialty retailer and a vendor partner on creating the kind of playful retail experience that builds connection, drives sales, and keeps customers coming back.
