Uploaded January 2024 | Updated September 2026, 1 hour ago

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Recorded on October 2, 2023

This session explores how specialty toy stores utilize marketing and PR to foster customer loyalty, boost product sales, and create a sense of community, resulting in increased sales and positive testimonials.

When presented at Toy Fair, this session was a part of the Retail track.

Speaker:
Lisa Orman, KidStuff Public Relations