Uploaded March 2026 | Updated September 2026, 7 hours ago
Recorded on February 16, 2026
Ashley Mady, _Zigazoo_ (Moderator)
Brenda Bisner, _Kidoodle.TV_
Jordan Benedict, _Spin Master_
Sasha Junk, _Kidz Bop_
Marketers know Gen Alpha is influential, but earning their attention and parent trust takes a different approach. In this session, Ashley Mady (President, Zigazoo) moderates a conversation with Kidz Bop, Kidoodle.TV, and Spin Master on what actually works when building kid-safe, culturally relevant campaigns today.
The panel will share real-world examples and lessons learned across social participation, safe streaming environments, live events, and toy launches. Topics include designing for co-creation, avoiding “try-hard” brand moments, and building programs that kids love and parents approve.
Recorded on February 16, 2026
Ashley Mady, _Zigazoo_ (Moderator)
Brenda Bisner, _Kidoodle.TV_
Jordan Benedict, _Spin Master_
Sasha Junk, _Kidz Bop_
Marketers know Gen Alpha is influential, but earning their attention and parent trust takes a different approach. In this session, Ashley Mady (President, Zigazoo) moderates a conversation with Kidz Bop, Kidoodle.TV, and Spin Master on what actually works when building kid-safe, culturally relevant campaigns today.
The panel will share real-world examples and lessons learned across social participation, safe streaming environments, live events, and toy launches. Topics include designing for co-creation, avoiding “try-hard” brand moments, and building programs that kids love and parents approve.
