The American Kid Consumer: What Companies Should Know About U.S. Toy Consumers and Kids’ Routines @ToyFair
The American Kid Consumer: What Companies Should Know About U.S. Toy Consumers and Kids’ Routines @ToyFair
Uploaded February 2022 | Updated September 2026, 3 hours ago
This session will examine findings by market research consultancy, Kidz Global on opportunities, obstacles and key success factors for growth in the U.S. toy market. To help toy companies understand how best to position their product lines, this session will provide an overview of U.S. child population trends, consumer behavior and holiday shopping trends. It will explore kids’ entertainment brands and characters, favorite super-heroes, kids’ routines and play habits, use of screens and digital media and pocket money spend.

Speakers:
Marinette Dalbard
Client Service Director at Kidz Global / BrandTrends
linkedin.com/in/marinette-dalbard
marinette.dalbard@kidzglobal.com

Philippe Guinaudeau
CEO at Kidz Global / BrandTrends
linkedin.com/in/philippeguinaudeau
philippe.guinaudeau@kidzglobal.com

For more education, visit https://www.ToyFairNY.com.
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The American Kid Consumer: What Companies Should Know About U.S. Toy Consumers and Kids’ Routines

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