New Strategies for Reaching Gen Z Fans with Niche Sports on FAST @streamingmediavideo
New Strategies for Reaching Gen Z Fans with Niche Sports on FAST @streamingmediavideo
Uploaded June 2025 | Updated September 2026, 2 weeks ago
Fubo’s Pamela Duckworth and Swerve Sports’ Christy Tanner say it’s time to throw out the old playbook and experiment with new niche sports and new engagement and programming strategies for reaching younger fans, and it all starts on social, as they recount their experience testing and measuring combat sports engagement on their FAST channels in this discussion with Ashling Digital’s Michael Nagle from Streaming Media Connect 2025.
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New Strategies for Reaching Gen Z Fans with Niche Sports on FAST

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