How to Manage CTV Advertising’s Shifting Power Dynamics @streamingmediavideo
How to Manage CTV Advertising’s Shifting Power Dynamics  @streamingmediavideo
Uploaded July 2025 | Updated September 2026, 2 weeks ago
Are the mediation layers between publishers and advertisers in the CTV space dropping off with the increasing emergence of new ad exchanges and the like? And how can platforms adapt? Eventually A Castle CEO Andrew Baritz discusses the market’s shifting tectonics and what platforms like Cineverse and c360 are doing to bring buyers closer to publishers in this discussion with Ring Digital’s Brian Ring at Streaming Media Connect 2025.
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How to Manage CTV Advertising’s Shifting Power Dynamics

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