How Smaller CTV Publishers Can Leverage Innovative Ad Formats @streamingmediavideo
How Smaller CTV Publishers Can Leverage Innovative Ad Formats @streamingmediavideo
Uploaded July 2025 | Updated September 2026, 2 weeks ago
As more innovative and integrated ad forms continue to transform CTV advertising and monetization, are smaller publishers without dedicated ad sales teams in danger of being left behind? What creative strategies can they deploy to seize these opportunities? Fan Serv VP Publisher Operations Fan Serv C.J. Leonard and Eventually A Castle CEO Andrew Baritz offer practical strategic recommendations in this discussion with Ring Digital’s Brian Ring at Streaming Media Connect 2025.
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How Smaller CTV Publishers Can Leverage Innovative Ad Formats

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