Uploaded December 2014 | Updated September 2026, 1 hour ago

---

Customer journeys are more complex and less linear, and brand experience is key to increase loyalty and connect with your audience emotionally. How do established brands deliver long-term value? What are the most effective ways to improve engagement across digital marketing touch points? We will discuss customer engagement strategies marketers can’t ignore and what they mean for startups and corporations.

Michael Chrisment, Global Head Of Integrated Marketing, Nescafe
Gael de Talhouet, Global Digital Director, Henkel Laundry & Home-Care
Cedric Giorgi, Head Of Startup Relations, Sigfox