Uploaded December 2014 | Updated September 2026, 2 hours ago
Virginie Fauvel, Executive Committee Member In Charge Of Digital And Market Management, Allianz France
Antonia McCahon, Global Digital Acceleration Director, Pernod Ricard
Francoise Mercadal-Delasalles, Head Of Ressources And Innovation, Member Of The Executive Committee, Societe Generale
Isabelle Musnik, Managing Director, Founder & Editor, Influencia
Historic brands like Société Générale, Allianz or Pernod-Ricard have successfully reinvented themselves through consistent brand overhauls. Marketing teams are at the forefront of this cultural shift, driving change inside and outside the organisation. We will discuss best practices and success stories that will help you build a customer-centric strategy for your business.
Virginie Fauvel, Executive Committee Member In Charge Of Digital And Market Management, Allianz France
Antonia McCahon, Global Digital Acceleration Director, Pernod Ricard
Francoise Mercadal-Delasalles, Head Of Ressources And Innovation, Member Of The Executive Committee, Societe Generale
Isabelle Musnik, Managing Director, Founder & Editor, Influencia
Historic brands like Société Générale, Allianz or Pernod-Ricard have successfully reinvented themselves through consistent brand overhauls. Marketing teams are at the forefront of this cultural shift, driving change inside and outside the organisation. We will discuss best practices and success stories that will help you build a customer-centric strategy for your business.
