Uploaded December 2014 | Updated September 2026, 1 hour ago

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Schneider Electric is global specialist in energy management with operations in more than 100 countries. In order to create a consistent brand experience, the company has to personalize its communications, develop new marketing strategies and become a leading software company in the next few years. Discover what it takes to successfully transition to a digital-first culture from those who make it happen.
Shawn Burns, Senior Vice President, Web & Digital Marketing, Schneider Electric