Uploaded December 2014 | Updated September 2026, 1 hour ago

---

How did Lego build a social media engagement strategy from scratch? How do you combine social media and search marketing to create a whole new business model? We will discuss the case study of Lego TV and some of the most successful campaigns of the brand.

Lars Silberbauer Andersen, Global Director Of Social Media & Search, Lego
Ali May, Broadcaster, Award-Winning Writer & Founder, Mayhart Media