Uploaded December 2014 | Updated September 2026, 2 hours ago
Yes, the hyper-accelerated innovation frenzy will continue in 2015. But beyond all the shiny new services, devices or platforms, it will be a deep grasp of consumer needs & wants will be what makes the difference between success and failure. That’s what consumer trends are for. Trends help you find the right customer insight or opportunity, generate the right ideas, and then execute them in the right ways and delight people.
We will look at the hottest emerging consumer trends relevant to those in tech – from the Internet of Caring Things to Currencies of Change – all illustrated with innovation examples from Singapore to Sao Paulo to show how consumer expectations will shift in 2015.
Henry Mason, Managing Director, Trendwatching
Yes, the hyper-accelerated innovation frenzy will continue in 2015. But beyond all the shiny new services, devices or platforms, it will be a deep grasp of consumer needs & wants will be what makes the difference between success and failure. That’s what consumer trends are for. Trends help you find the right customer insight or opportunity, generate the right ideas, and then execute them in the right ways and delight people.
We will look at the hottest emerging consumer trends relevant to those in tech – from the Internet of Caring Things to Currencies of Change – all illustrated with innovation examples from Singapore to Sao Paulo to show how consumer expectations will shift in 2015.
Henry Mason, Managing Director, Trendwatching
