Uploaded December 2014 | Updated September 2026, 1 hour ago
Over the past four years Twitter has become an indispensable communication channel and a formidable tool for digital diplomacy. 83% of all governments now have an official presence on the network. While few leaders tweet themselves, we will hear from Matthias Lufkens about some notable exceptions on social media. Matthias is the author of the Twiplomacy Study twiplomacy.com which looks at how world leaders use Twitter.
Matthias Lufkens, Practice Leader Digital EMEA, Burson-Marsteller
Over the past four years Twitter has become an indispensable communication channel and a formidable tool for digital diplomacy. 83% of all governments now have an official presence on the network. While few leaders tweet themselves, we will hear from Matthias Lufkens about some notable exceptions on social media. Matthias is the author of the Twiplomacy Study twiplomacy.com which looks at how world leaders use Twitter.
Matthias Lufkens, Practice Leader Digital EMEA, Burson-Marsteller
