Uploaded July 2025 | Updated September 2026, 2 weeks ago
With 3B+ gamers globally, developers have an opportunity to drive positive impact at an international scale. It’s no secret that Gen Z audiences gravitate toward purpose-driven brands, and games are no exception, with nearly 70% of gamers stating they’re more likely to engage with titles that incorporate social good initiatives. But how can studios launch purpose-driven activations that resonate with players, encourage real-world action, and help reach key studio goals in a challenging industry landscape?
Join Mathias Gredal Nørvig, CEO of SYBO, the studio behind hit mobile game Subway Surfers, and Deborah Mensah-Bonsu, founder of Games for Good, as they discuss actionable insights for studios hoping to enhance sustainability or social good efforts, but aren’t sure where to begin.
Speakers:
- Deborah Mensah-Bonsu
- Mathias Gredal Norvig
With 3B+ gamers globally, developers have an opportunity to drive positive impact at an international scale. It’s no secret that Gen Z audiences gravitate toward purpose-driven brands, and games are no exception, with nearly 70% of gamers stating they’re more likely to engage with titles that incorporate social good initiatives. But how can studios launch purpose-driven activations that resonate with players, encourage real-world action, and help reach key studio goals in a challenging industry landscape?
Join Mathias Gredal Nørvig, CEO of SYBO, the studio behind hit mobile game Subway Surfers, and Deborah Mensah-Bonsu, founder of Games for Good, as they discuss actionable insights for studios hoping to enhance sustainability or social good efforts, but aren’t sure where to begin.
Speakers:
- Deborah Mensah-Bonsu
- Mathias Gredal Norvig
